December 2011
1 post
Final Magazine Project & Identity
Here is a reminder of what is due next Thursday, December 15th
IDENTITY PROJECT
Business Card
Letterhead (put a cover letter on it)
Resume
MAGAZINE ASSIGNMENT
At least 3 pages
Incorporate photos,
incorporate captions,
incorporate pull quotes,
incorporate page numbers
present it on a board similar to the examples I’ve shared in class
November 2011
2 posts
Project Update Nov 22
Sorry for the delay posting this … I forgot to put up the formal announcement. Your identity project v2 will be due the last day of class as will be your magazine assignment. I will be giving you an update on deadlines and expectations next week in class on Tuesday, November 29. Have a great Thanksgiving!
Class Nov 15: Start Identity Projects
We kicked off the identity project today. Here are the questions for class to have answered by Thursday at the beginning of class
What is your dream job? What would you LOVE to be paid to do? Be specific. Saying “I want to do sales isn’t specific enough
Who would you LOVE to work with/for? Disney? A small ad agency in NY working with non-profits? A fashion agency in LA? A magazine in...
October 2011
5 posts
October 25 Class
Work session today. I’ll be in class to make sure each class is on track, to share ideas and to help with technical issues. Any questions, please let me know.
Logo, Font, Colors for RMR from Questa Designs
Class Oct 18: Client Kickoff
CLIENT: Last Thursday we interviewed our client, Cassie Richard owner of Remember Me Ranch, Inc.
PROJECT CHALLENGE: Similar to many new organizations and small organizations, Remember Me Ranch has a small staff, limited time and limited resources to create marketing pieces to promote themselves.
This is a double-edged sword. While most groups like RMR feel they cannot take the time to market...
Class Oct 11
Today, you will be finishing up your second project redesign. At the start of class on Thursday, have you will turn in the following
your original design
your redesign
the short summary doc your created for Oct 4th with the following info
Where you found the redesign piece (this gives context and insight into the audience)
Who you think the primary audience is
What you think the primary...
UPDATE ON CLASS @ Project Due Date
Project 2 Redesign will be due on TUESDAY October 11th.
September 2011
10 posts
For Tuesday, Oct 4
Due on Tuesday at the START OF CLASS
The project you will be redesigning (I recommend having at least one)
A short summary document that details
Where you found the redesign piece (this gives context and insight into the audience)
Who you think the primary audience is
What you think the primary message is
Any questions?
Some InDesign Resources
Here are 15 resources for developing your Adobe InDesign skills. While I strongly encourage you to continue to use Software Training for Students, these 15 sites are excellent references and resources
I need some input
What do you get from this image?
Class 6: Topics for today (Sept 22)
Today, we’ll be reviewing the CRAP principles before we work independently on your projects.
We’ll look at a process piece from Lucas Arts on Star Wars creative process
For additional reading on contrast, check out this article from AListApart
HOMEWORK:
Work on PGN redesign. Remember it is due at the START OF CLASS SEPT 29th.
Class 5: Notes
So we had our last STS training today by Rehan on how to use Adobe Illustrator. Hope you found the last 3 sessions helpful to build some basic knowledge and skill. You don’t need to remember everything he covered, but you should know what is possible using these tools.
ON THURSDAY 9/22
We will be discussing the concept of contrast and how contrast is critical to focusing your messages...
Class 3 and Class 4: Notes and Homework
So for the past two classes we’ve had STS in for training on how to use Adobe InDesign and Adobe Photoshop. Lots of info! But remember, you will build skill by experimenting and practicing. Don’t worry about “messing up”. Experiment and play. Use STS, Lynda.com and YouTube to build your skill. And know that with these tools, the design options are almost limitless.
FOR...
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Class Notes Meeting 2
We covered a lot of ground really quickly today. Here are the main points/questions I listed that you should know/remember. Any questions, tweet them to me with the #lsc332 tag!
Vision trumps all other senses when it comes to our brain. Most of our brain’s neurological processing power is dedicated to vision.
Recognition and recall soar with pictures. According to John Medina, PhD, if we hear a...
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Class 1: Assignment/Readings
Alright, we’re hitting the ground running. Here are your readings for the first class
“Attractive Things Word Better” by Donald Norman, Ph.D.
“The Secrets of StoryTelling” by Jeremy Hsu (Scientific American Aug/Sept 2008 pp46-51)
“Seeing is Believing” by Vilayanur S. Ramachandran and Diane Rogers-Ramachandran (Scientific American Aug/Sept 2008) (handed...
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Welcome!
Hey Super Awesome 332 Students (you will earn this title by the end of the semester). Welcome to Print & Electronic Media Design. This site will serve as our basecamp for all things 332. It will connect to my twitter academic account (twitter.com/lscthedon) as well as my business account (www.twitter.com/3rhinomedia).
You will be expected to use this site REGULARLY and your are strongly...
